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41.
PRINCIPLES OF MARKETING/ THOMAS C. KINNEAR by
Edition: 4
Material type: Text Text
Publication details: NEW YORK : HARPER COLLINS PUBLISHERS, 1995
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 K55p4.

42.
FUNDAMENTOS DE MERCADOTECNIA/ PHILIP KOTLER by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : PRENTICE-HALL HISPANOAMERICANA,, S.A., 1985
Availability: Items available for loan: Biblioteca Central (3)Call number: 658.8 K87f, ... Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 K87f.

43.
FUNDAMENTOS DE MERCADOTECNIA/ PHILIP KOTLER by
Edition: 4
Material type: Text Text
Publication details: MEXICO, D. F. : PRENTICE-HALL HISPANOAMERICANA,, S.A., 1998
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 K87f4.

44.
LAS NEGOCIACIONES PROFESIONALES Y EMPRESARIALES/ LOUIS LAURENT by
Edition: 1
Material type: Text Text
Publication details: BILBAO : EDICIONES DEUSTO,, S.A., 1989
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.8 L382n. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 L382n.

45.
GESTION PRACTICA DE LA DISTRIBUCION COMERCIAL/ ARTHUR LAWRENCE by
Edition: 1
Material type: Text Text
Publication details: BILBAO : EDICIONES DEUSTO,, S.A., 1989
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 L419g.

46.
LOS 6 (SEIS) IMPERATIVOS DEL MARKETING/ ALLAN J. MAGRATH by Series: BUSINESS CLASS
Edition: 1
Material type: Text Text
Publication details: BUENOS AIRES : JAVIER VERGARA EDITOR,, S.A., 1993
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 M212i.

47.
MARKETING/ ENRIQUE MARTIN ARMARIO by Series: CIENCIAS EMPRESARIALES
Edition: 1
Material type: Text Text
Publication details: BARCELONA : EDITORIAL ARIEL,, S.A., 1993
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.8 M379m. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 M379m. Biblioteca Sucursal Pacífico Sur: No se presta (1)Call number: 658.8 M379m.

48.
EL MERCHANDISING : RENTABILIDAD Y GESTION DEL PUNTO DE VENTAS/ J. E. MASSON by Series: MARKETING ; D-5
Edition: 1
Material type: Text Text
Publication details: BILBAO : EDICIONES DEUSTO,, S.A., 1977
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.8 M419m, ... Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 M419m.

49.
MARKETING : UN NUEVO ENFOQUE by
Edition: 1
Material type: Text Text
Publication details: BILBAO : EDICIONES DEUSTO,, S.A., 1989
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 M465m.

50.
MERCADOTECNIA : UN ANALISIS CONTEMPORANEO/ ROBERT D. BUZZELL by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : COMPAÑIA EDITORIAL CONTINENTAL,, S.A. DE C.V., 1983
Availability: Items available for loan: Biblioteca Sucursal Caribe (1)Call number: 658.8 M553m. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 M553m.

51.
PLANEACION DEL PRODUCTO/ BERNARD C. NYE by Series: SERIE DORR
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : LIBROS MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1973
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 N994p.

52.
DIEZ TEMAS MASTER DE MARKETING/ ENRIQUE ORTEGA MARTINEZ by Series: ECONOMIA Y ADMINISTRACION DE EMPRESAS
Edition: 1
Material type: Text Text
Publication details: MADRID : EDICIONES PIRAMIDE,, S.A., 1993
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.8 O77d. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 O77d.

53.
COMO POTENCIAR UNA EMPRESA/ JEAN-PIERRE FARGANEL by Series: COLECCION EXITO
Edition: 1
Material type: Text Text
Publication details: MADRID : EDITORIAL PARANINFO,, S.A., 1991
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.8 P622c. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 P622c.

54.
MARKETING : DECISIONES Y CONCEPTOS BASICOS/ WILLIAM M. PRIDE by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : NUEVA EDITORIAL INTERAMERICANA,, S.A. DE C.V., 1982
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 P947m.

55.
COMO HACER MARKETING SIN RECURSOS : COMO CONSEGUIR CLIENTES AYER, SIN AUMENTAR LOS GASTOS Y SIN COMPLICAR SUS PLANES MAS DE LO QUE ESTAN.../ CRAIG S. RICE by Series: MANAGEMENT
Edition: 1
Material type: Text Text
Publication details: BARCELONA : EDICIONES JUAN GRANICA,, S.A., 1991
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.8 R495c. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 R495c.

56.
LA GUERRA DE LA MERCADOTECNIA/ AL RIES by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : MCGRAW-HILL / INTERAMERICANA DE MEXICO,, S.A. DE C.V., 1988
Availability: Items available for loan: Biblioteca Sucursal Pacífico Norte (1)Call number: 658.8 R559g. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 R559g.

57.
MARKETING EN LA PEQUEÑA Y MEDIANA EMPRESA/ LEN ROGERS by
Edition: 1
Material type: Text Text
Publication details: MADRID : EDICIONES PIRAMIDE, 1993
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.8 R727m. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 R727m.

58.
LOS SECRETOS DEL MERCHANDISING ACTIVO : O COMO SER EL NUMERO 1 EN EL PUNTO DE VENTA/ HENRIK SALEN by
Edition: 1
Material type: Text Text
Publication details: MADRID : EDICIONES DIAZ DE SANTOS,, S.A., 1994
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 S163s.

59.
MERCHANDISING/ JEAN SAINT CRICQ by
Edition: 1
Material type: Text Text
Publication details: MADRID : EDICIONES PIRAMIDE,, S.A., 1975
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 S136m.

60.
MERCADOTECNIA : CONCEPTOS Y APLICACIONES/ CHARLES D. SCHEWE by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : LIBROS MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1982
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.8 S351m, ... Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.8 S351m. Biblioteca Sucursal Pacífico Sur: No se presta (1)Call number: 658.8 S351m.

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