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81.
VENTAS - MARKETING - PUBLICIDAD/ PHILIPPE PERROT-DESNOIX by Series: ENCICLOPEDIA DE LA EMPRESA MODERNA ; T. 8
Edition: 3
Material type: Text Text
Publication details: BILBAO : EDICIONES DEUSTO,, S.A., 1978
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.81 P461v3, ... Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.81 P461v3.

82.
TECNICAS DE VENTAS/ PIERRE RATAUD by Series: BIBLIOTECA EMPRESARIAL DEUSTO
Edition: 1
Material type: Text Text
Publication details: BILBAO : EDICIONES DEUSTO,, S.A., 1993
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.81 R232t.

83.
LA GERENCIA DE VENTAS : EL DESARROLLO DE LOS RECURSOS HUMANOS by
Edition: 1
Material type: Text Text
Publication details: CINCINNATI : SOUTH-WESTERN PUBLISHING CO., 1981
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.81 R329g. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.81 R329g.

84.
MANUAL DEL EJECUTIVO DE VENTAS/ HARRY SIMMONS by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : COMPAÑIA EDITORIAL CONTINENTAL,, S.A. DE C.V., 1961
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.81 S592m.

85.
TECNICAS DE DIRECCION DE VENTAS/ MAYNARD, HAROLD H. by
Edition: 1
Material type: Text Text
Publication details: BARCELONA : EDITORIAL HISPANO EUROPEA, 1976
Availability: Items available for reference: Biblioteca Central: No se presta (8)Call number: 658.81 T255t, ...

86.
NUNCA ACEPTES UN NO POR RESPUESTA/ SAMFRITS LE POOLE by
Edition: 1
Material type: Text Text
Publication details: BILBAO : EDICIONES DEUSTO,, S.A., 1992
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.812 L598n.

87.
COMO PONER PRECIOS, PRESENTARLOS Y DEFENDERLOS/ JOHN WINKLER by
Edition: 1
Material type: Text Text
Publication details: BILBAO : EDICIONES DEUSTO,, S.A., 1989
Availability: Items available for loan: Biblioteca Sucursal Caribe (1)Call number: 658.816 W775c. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.816 W775c.

88.
POLITICA DE PRECIOS/ JOHN WINKLER by Series: BIBLIOTECA EMPRESARIAL DEUSTO
Edition: 1
Material type: Text Text
Publication details: BILBAO : EDICIONES DEUSTO,, S.A., 1991
Availability: Items available for loan: Biblioteca Sucursal Caribe (1)Call number: 658.816 W775p. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.816 W775p.

89.
COMO DIRIGIR LA PROMOCION DE SUS VENTAS/ DON E. SCHULTZ by Series: MARKETING / PUBLICIDAD
Edition: 1
Material type: Text Text
Publication details: BARCELONA : EDICIONES GRANICA S.A., 1995
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.82 S419c. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.82 S419c.

90.
COMUNICACIONES DE MARKETING INTEGRADAS/ DON E. SCHULTZ by Series: MARKETING / PUBLICIDAD
Edition: 1
Material type: Text Text
Publication details: BARCELONA : EDICIONES GRANICA,, S.A., 1993
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.82 S419co. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.82 S419co.

91.
INVESTIGACION DE MERCADOS : TOMA DE DECISIONES DEL SECTOR PUBLICO Y PRIVADO/ DAVID A. AAKER by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : NUEVA EDITORIAL INTERAMERICANA,, S.A. DE C.V., 1983
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.83 A111i. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 A111i.

92.
INVESTIGACION DE MERCADOS/ DAVID A. AAKER by
Edition: 2
Material type: Text Text
Publication details: MEXICO, D. F. : MCGRAW-HILL / INTERAMERICANA DE MEXICO,, S.A. DE C.V., 1989
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 A111i2.

93.
INVESTIGACION DE MERCADOS : TEXTO Y CASOS/ HARPER W. BOYD by
Edition: 1
Material type: Text Text
Publication details: BARCELONA : MONTANER Y SIMON,, S.A., 1969
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 B789i.

94.
INVESTIGACION DE MERCADOS : APLICACION DE NUEVAS TECNICAS/ PAUL E. GREEN by Series: GUIA PARA EL DIRECTOR DE EMPRESAS
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : EDITORIAL LIMUSA,, S.A., 1972
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 G797i, ... Biblioteca Sucursal Caribe (2)Call number: 658.83 G797i, ... Biblioteca Sucursal Pacífico Sur (1)Call number: 658.83 G797i. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 G797i.

95.
INVESTIGACION DE MERCADO/ E. EDWARD HARRIS by Series: DORR
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1983
Availability: Items available for loan: Biblioteca Central (2)Call number: 658.83 H313i, ... Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 H313i.

96.
INVESTIGACION DE MERCADOS/ E. EDWARD HARRIS by Series: CURSO PRACTICO DE MERCADOTECNIA MCGRAW-HILL ; 1
Edition: 2
Material type: Text Text
Publication details: MEXICO, D. F. : LIBROS MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1983
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 H313in2.

97.
STUDENT RESOURCE MANUAL TO ACCOMPANY MARKETING/ JAMES L. HESKETT by
Edition: 1
Material type: Text Text
Publication details: NEW YORK : MACMILLAN PUBLISHING CO.,, INC., 1976
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 H583s.

98.
INVESTIGACION DE MERCADOS/ THOMAS C. KINNEAR by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : LIBROS MCGRAW-HILL DE MEXICO,, S.A. DE C.V., 1981
Availability: Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 K53i.

99.
DIRECCION DE MERCADOTECNIA : ANALISIS, PLANEACION Y CONTROL/ PHILIP KOTLER by
Edition: 1
Material type: Text Text
Publication details: MEXICO, D. F. : EDITORIAL DIANA,, S.A., 1981
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.83 K87d. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 K87d.

100.
DIRECCION DE MERCADOTECNIA : ANALISIS, PLANEACION Y CONTROL/ PHILIP KOTLER by
Edition: 2
Material type: Text Text
Publication details: MEXICO, D. F. : EDITORIAL DIANA,, S.A., 1974
Availability: Items available for loan: Biblioteca Central (1)Call number: 658.83 K87d2. Items available for reference: Biblioteca Central: No se presta (1)Call number: 658.83 K87d2.

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